[{"id":397039927514,"handle":"blackfriday","updated_at":"2023-10-01T17:15:39+01:00","published_at":"2022-11-16T20:32:51+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Black Friday","body_html":"\u003cp\u003eBlack Friday is BACK and this year it's better than ever!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":279982276792,"handle":"dress-up","updated_at":"2023-10-01T11:25:23+01:00","published_at":"2021-10-18T12:14:40+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up","body_html":""},{"id":417779286234,"handle":"dress-up-magic","updated_at":"2023-10-01T11:25:23+01:00","published_at":"2023-08-03T11:57:41+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up Magic","body_html":"\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eDress up magic is an all-in-one dress-up collection, perfect for parties. With these dresses and accessories, your little one can be a mermaid, princess, or butterfly. The collection has everything you need to make-believe dress up.\u003c\/p\u003e"},{"id":151171563568,"handle":"girls-accessories","updated_at":"2023-10-01T13:05:33+01:00","published_at":"2019-09-23T17:05:36+01:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Girls Accessories","body_html":"\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eHappy hair days whether you are sweeping those tresses back with a super soft scrunchie, pinning it up with a set of colourful hair pins, adorning your hair with a metallic headband or complimenting your dress up look with embroidered hair bands and clips. Be ready to smile until your cheeks hurt with your locks beautified by our award-winning hair accessories.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":380086223066,"handle":"girls-hair-accessories","updated_at":"2023-10-01T08:05:31+01:00","published_at":"2021-11-10T12:23:36+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Girls Hair Accessories","body_html":"Complete any party-perfect look with our girl's hair accessories. From bows to stars, from jewels to butterflies, there's something for every little STYCH."},{"id":380091891930,"handle":"occasion-1","updated_at":"2023-09-30T21:30:09+01:00","published_at":"2021-11-10T14:59:35+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Occasion","body_html":""},{"id":380089696474,"handle":"party","updated_at":"2023-10-01T11:25:23+01:00","published_at":"2021-11-10T14:00:37+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Party","body_html":"Looking for some cute party accessories for your little one?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe've got capes, skirts, jewellery and many hair accessories to make your little one feel like the best version of themselves. We know how important it is to ensure your child has something fun to wear at their birthday party, so we offer a wide range of options that are perfect for any age group. You can trust us when we say that your kids will love them!\u003cbr\u003e"}]