[{"id":416645447898,"handle":"best-selling","title":"Best Selling","updated_at":"2023-09-22T22:20:26+01:00","body_html":"","published_at":"2023-03-17T11:16:16+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Best Selling"}],"published_scope":"global"},{"id":417557283034,"handle":"birthday","updated_at":"2023-09-22T17:55:05+01:00","published_at":"2023-06-28T17:40:30+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Birthday","body_html":""},{"id":397039927514,"handle":"blackfriday","updated_at":"2023-09-22T22:20:26+01:00","published_at":"2022-11-16T20:32:51+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Black Friday","body_html":"\u003cp\u003eBlack Friday is BACK and this year it's better than ever!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":279762403512,"handle":"by-theme","updated_at":"2023-09-22T22:20:40+01:00","published_at":"2021-10-10T16:56:22+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"By Theme","body_html":"Introducing our themes, pretty luxe, rainbow gem and enchanted butterflies-themed collections. They feature timeless accessories for your child to mix and match, from skirts to bags and jewellery. Each theme is designed by the Stych team for their littlest-to-wear so that you can create adventures far and wide together."},{"id":262179258552,"handle":"clothing","updated_at":"2023-09-22T17:55:17+01:00","published_at":"2021-03-16T17:28:51+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Clothing","body_html":""},{"id":279982276792,"handle":"dress-up","updated_at":"2023-09-22T06:35:07+01:00","published_at":"2021-10-18T12:14:40+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up","body_html":""},{"id":417779286234,"handle":"dress-up-magic","updated_at":"2023-09-22T22:20:40+01:00","published_at":"2023-08-03T11:57:41+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up Magic","body_html":"\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eDress up magic is an all-in-one dress-up collection, perfect for parties. With these dresses and accessories, your little one can be a mermaid, princess, or butterfly. The collection has everything you need to make-believe dress up.\u003c\/p\u003e"},{"id":411729690842,"handle":"dresses","updated_at":"2023-09-19T11:13:19+01:00","published_at":"2022-09-14T11:25:17+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dresses","body_html":"These dresses are perfect for dressing up for parties or just because. They're beautiful on their own, but if you're feeling extra fancy, pick up some of our matching accessories and create the whole look!"},{"id":410856620250,"handle":"enchanted-butterflies","updated_at":"2023-09-22T22:20:26+01:00","published_at":"2022-08-31T16:55:52+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Enchanted Butterflies","body_html":"Let the enchanting feel of butterflies and colourful flowers take you on a magical adventure."},{"id":380091891930,"handle":"occasion-1","updated_at":"2023-09-22T06:35:01+01:00","published_at":"2021-11-10T14:59:35+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Occasion","body_html":""},{"id":380089696474,"handle":"party","updated_at":"2023-09-22T20:55:23+01:00","published_at":"2021-11-10T14:00:37+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Party","body_html":"Looking for some cute party accessories for your little one?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe've got capes, skirts, jewellery and many hair accessories to make your little one feel like the best version of themselves. We know how important it is to ensure your child has something fun to wear at their birthday party, so we offer a wide range of options that are perfect for any age group. You can trust us when we say that your kids will love them!\u003cbr\u003e"},{"id":416754139354,"handle":"themes","title":"Themes","updated_at":"2023-09-22T22:20:26+01:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003eOur Stych themes collection is filled with the cutest and most fun themes your little one will love. From strawberries to stars, butterflies to rainbows, we have all the themes that your little one will love.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eLet their imagination fly and play with our Stych themes collection!\u003c\/p\u003e","published_at":"2023-03-31T09:51:03+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Themes"}],"published_scope":"global"}]