[{"id":413230301402,"handle":"belts","updated_at":"2023-12-04T09:10:33+00:00","published_at":"2022-10-11T16:55:10+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Belts","body_html":"\u003cstrong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cp\u003eBelts are a wardrobe staple for kids, not just adults, for adding a rainbow of colour to their outfits to dressing up collections, we love ours to have that extra sparkle and fun.\u003c\/p\u003e"},{"id":416645447898,"handle":"best-selling","title":"Best Selling","updated_at":"2023-12-04T22:40:26+00:00","body_html":"","published_at":"2023-03-17T11:16:16+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Best Selling"}],"published_scope":"global"},{"id":397039927514,"handle":"blackfriday","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2022-11-16T20:32:51+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Black Friday","body_html":"\u003cp\u003eBlack Friday is BACK and this year it's better than ever!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":279762403512,"handle":"by-theme","updated_at":"2023-12-05T00:06:35+00:00","published_at":"2021-10-10T16:56:22+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"By Theme","body_html":"Introducing our themes, pretty luxe, rainbow gem and enchanted butterflies-themed collections. They feature timeless accessories for your child to mix and match, from skirts to bags and jewellery. Each theme is designed by the Stych team for their littlest-to-wear so that you can create adventures far and wide together."},{"id":279982276792,"handle":"dress-up","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2021-10-18T12:14:40+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up","body_html":""},{"id":417779286234,"handle":"dress-up-magic","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2023-08-03T11:57:41+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up Magic","body_html":"\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eDress up magic is an all-in-one dress-up collection, perfect for parties. With these dresses and accessories, your little one can be a mermaid, princess, or butterfly. The collection has everything you need to make-believe dress up.\u003c\/p\u003e"},{"id":274381111480,"handle":"festival","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2021-08-03T10:33:38+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Festival","body_html":""},{"id":151171563568,"handle":"girls-accessories","updated_at":"2023-12-05T00:06:35+00:00","published_at":"2019-09-23T17:05:36+01:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Girls Accessories","body_html":"\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eHappy hair days whether you are sweeping those tresses back with a super soft scrunchie, pinning it up with a set of colourful hair pins, adorning your hair with a metallic headband or complimenting your dress up look with embroidered hair bands and clips. Be ready to smile until your cheeks hurt with your locks beautified by our award-winning hair accessories.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":418115027162,"handle":"halloween","updated_at":"2023-12-04T20:41:34+00:00","published_at":"2023-09-28T14:01:03+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Halloween","body_html":""},{"id":410860650714,"handle":"pretty-luxe","updated_at":"2023-12-04T21:16:48+00:00","published_at":"2022-08-31T17:00:53+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Pretty Luxe","body_html":"The most important thing about a party is that it's fun and sparkly—and that's what you'll find in our newest collection, Let's a Party!"},{"id":419116843226,"handle":"stocking-fillers","updated_at":"2023-12-05T00:06:35+00:00","published_at":"2023-11-07T12:17:29+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Fillers","body_html":""},{"id":416754139354,"handle":"themes","title":"Themes","updated_at":"2023-12-04T22:55:53+00:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003eOur Stych themes collection is full of fun-filled themes, that little ones will love. From mermaids to stars, butterflies to rainbows, we have all the themes to let their every day be full of imagination\u003c\/p\u003e","published_at":"2023-03-31T09:51:03+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Themes"}],"published_scope":"global"}]