About Us

Welcome to STYCH - A beautiful clothing and accessories brand for kids. Inspired by a love for unique design, playfulness, and the joy it can bring, we have created a brand with its own handwriting and a Smile Till Your Cheeks Hurt aesthetic. Whether a new purchase, a gift or hand-me-down we want Stych to be as individual and magical as the child that wears it.

Our brand story began in 2019 when our team of talented designers set about creating our first season's collection, drawing inspiration from fairy tale stories to vintage finds, inspiring fabric, shapes, and decorative embellishments to bring inspiring collections together. With magical dress-up collections to party outfits and cool everyday wear, each piece is Stych'd with love.

We design many of our products using recycled materials, all our plastic is 100% recycled material and we work closely with our manufacturers to ensure the highest quality flows through our design and technique adding longevity and a hand-me-down product to you. 

Whether it's a tulle embroidered twirling skirt to a gem-adorned set of clips, each piece has thought and love flowing through it to have kids #instyche with our brand. X

How Do I Stych?


We're about making gifting easier for you and our Stych designers have curated a selection of gorgeous gift boxes and bags stuffed full with smile-inducing accessories. Simply shop, select and make someone smile 'till their cheeks hurt today. 

Build A Gift

Make that gift extra personal, select your gift size, choose from one of our printed keepsake gift boxes and fill with your favourite smile-inducing accessories and finish with a personal message (optional) at the end!

Build A Gift is easy to use guiding you through to finish with your own gift box curation, guranteed to have that someone you love, smiling 'till their cheeks hurt.