About Us

Welcome to STYCH - A beautiful clothing, accessories and gifting brand for kids. Inspired by a love for unique design, playfulness, and the joy it can bring, we have created a brand with its own handwriting and a Smile Till Your Cheeks Hurt aesthetic. Whether a new purchase, a gift or hand-me-down we want Stych to be as individual and magical as the child that wears it.

Our brand story began in 2019 when our team of talented designers set about creating our first season's collection, drawing inspiration from fairy tale stories to vintage finds, inspiring fabric, shapes, and decorative embellishments to bring inspiring collections together. With magical dress-up collections to party outfits and cool everyday wear, each piece is Stych'd with love.

We design many of our products using recycled materials, all our plastic is 100% recycled material and we work closely with our manufacturers to ensure the highest quality flows through our design and technique adding longevity and a hand-me-down product to you.

Whether it's a tulle embroidered twirling skirt to a gem-adorned initial bag, each piece has thought and love flowing through it to have kids #instyches with our brand. X

How Do I Stych?

  • Gift Inspiration

    Shop gift set inspiration curated by our Stych team

    SHOP NOW

  • Build A Gift

    COMING SOON ! New, easier experience

  • Gift Card

    Instant Gift! Send a Stych Gift Card

    SHOP NOW

Gift Inspiration

Make gifting effortless with Stych! Our designers have curated gift inspiration sets featuring our most-loved products, allowing you to choose all, or a selection of items to personalise the perfect gift.

Simply shop, select, and we’ll wrap it with love—plus, don’t forget your free gift card (optional). Make someone smile today!

SHOP NOW

Build A Gift

Looking for even more personalisation? Try our Build A Gift option to create the perfect, custom gift.

Start by selecting your gift size, choose from our printed keepsake gift boxes or bags, and fill it with smile-inducing clothing and accessories. We'll wrap it with love and you can add a personal message (optional) to make it truly special.

Build A Gift is easy to use, guiding you step-by-step to curate a gift box that will leave your loved one smiling 'till their cheeks hurt.

COMING SOON