[{"id":416645447898,"handle":"best-selling","title":"Best Selling","updated_at":"2023-09-24T21:40:27+01:00","body_html":"","published_at":"2023-03-17T11:16:16+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Best Selling"}],"published_scope":"global"},{"id":397039927514,"handle":"blackfriday","updated_at":"2023-09-24T21:40:27+01:00","published_at":"2022-11-16T20:32:51+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Black Friday","body_html":"\u003cp\u003eBlack Friday is BACK and this year it's better than ever!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":279762403512,"handle":"by-theme","updated_at":"2023-09-24T21:40:27+01:00","published_at":"2021-10-10T16:56:22+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"By Theme","body_html":"Introducing our themes, pretty luxe, rainbow gem and enchanted butterflies-themed collections. They feature timeless accessories for your child to mix and match, from skirts to bags and jewellery. Each theme is designed by the Stych team for their littlest-to-wear so that you can create adventures far and wide together."},{"id":262179258552,"handle":"clothing","updated_at":"2023-09-24T20:45:43+01:00","published_at":"2021-03-16T17:28:51+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Clothing","body_html":""},{"id":279982276792,"handle":"dress-up","updated_at":"2023-09-24T18:05:55+01:00","published_at":"2021-10-18T12:14:40+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up","body_html":""},{"id":417779286234,"handle":"dress-up-magic","updated_at":"2023-09-24T18:05:55+01:00","published_at":"2023-08-03T11:57:41+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up Magic","body_html":"\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eDress up magic is an all-in-one dress-up collection, perfect for parties. With these dresses and accessories, your little one can be a mermaid, princess, or butterfly. The collection has everything you need to make-believe dress up.\u003c\/p\u003e"},{"id":413843554522,"handle":"gifts-under-35","updated_at":"2023-09-23T20:30:36+01:00","published_at":"2022-11-09T11:33:56+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts under £35","body_html":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur edited selection of the perfect gifts for under £35\u003c\/span\u003e"},{"id":274385141944,"handle":"occassion-wear","updated_at":"2023-09-21T23:35:26+01:00","published_at":"2021-08-03T11:57:48+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Occassion Wear","body_html":"Get occasion party ready in Stych style with our beautiful luxe dresses and accessories, with whimsical butterflies, pastel tones and plenty of sparkle."},{"id":380089696474,"handle":"party","updated_at":"2023-09-24T21:16:01+01:00","published_at":"2021-11-10T14:00:37+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Party","body_html":"Looking for some cute party accessories for your little one?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe've got capes, skirts, jewellery and many hair accessories to make your little one feel like the best version of themselves. We know how important it is to ensure your child has something fun to wear at their birthday party, so we offer a wide range of options that are perfect for any age group. You can trust us when we say that your kids will love them!\u003cbr\u003e"},{"id":262179291320,"handle":"skirts","updated_at":"2023-09-24T18:05:55+01:00","published_at":"2021-03-16T17:29:02+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Skirts","body_html":"\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eA beautifully hand embroidered skirt collection perfect for every modern-day super heroine, dino-loving and fairy tale obsessed girly out there. These beautiful skirts are perfect on their own or as part of one of our carefully curated gift sets.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e"}]