[{"id":416645447898,"handle":"best-selling","title":"Best Selling","updated_at":"2023-12-04T22:40:26+00:00","body_html":"","published_at":"2023-03-17T11:16:16+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Best Selling"}],"published_scope":"global"},{"id":262179258552,"handle":"clothing","updated_at":"2023-12-04T20:41:34+00:00","published_at":"2021-03-16T17:28:51+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Clothing","body_html":""},{"id":279982276792,"handle":"dress-up","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2021-10-18T12:14:40+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up","body_html":""},{"id":417779286234,"handle":"dress-up-magic","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2023-08-03T11:57:41+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Dress Up Magic","body_html":"\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eDress up magic is an all-in-one dress-up collection, perfect for parties. With these dresses and accessories, your little one can be a mermaid, princess, or butterfly. The collection has everything you need to make-believe dress up.\u003c\/p\u003e"},{"id":413309862106,"handle":"gifts-under-25","updated_at":"2023-12-04T21:51:04+00:00","published_at":"2022-10-13T15:06:08+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts Under £25","body_html":"\u003cp data-mce-fragment=\"1\"\u003eOur edited selection of the perfect gifts for under £25\u003c\/p\u003e"},{"id":151171825712,"handle":"girls-trends","updated_at":"2023-12-04T22:40:26+00:00","published_at":"2019-09-23T17:05:36+01:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Girls Themes","body_html":"\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eAre you a modern-day super heroine, dino-loving girl , little party animal or a dreamer of carousels and fairy tales, kind of girl? Explore our beautifully designed themed collections perfect for all aspiring little ones.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":418115027162,"handle":"halloween","updated_at":"2023-12-04T20:41:34+00:00","published_at":"2023-09-28T14:01:03+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Halloween","body_html":""},{"id":410860650714,"handle":"pretty-luxe","updated_at":"2023-12-04T21:16:48+00:00","published_at":"2022-08-31T17:00:53+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Pretty Luxe","body_html":"The most important thing about a party is that it's fun and sparkly—and that's what you'll find in our newest collection, Let's a Party!"},{"id":414420140250,"handle":"tops-sweatshirts","updated_at":"2023-11-28T22:44:45+00:00","published_at":"2022-12-09T16:03:22+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Tops \u0026 Sweatshirts","body_html":"\u003cp data-mce-fragment=\"1\"\u003eOur collection of versatile tops and sweatshirts is perfect for layering and everyday wear. From soft-textured sweatshirts to twirl-ready leotards, these quality pieces can be mixed, matched, and handed down. Made using organic materials, embroidery, and embellished detailing our tops and sweatshirts are designed for play, parties, and even dress-up for occasions.\u003c\/p\u003e"}]